Provada

RAI Amsterdam

9 | 10 | 11 JUNE 2026

Tickets & Registration
  • Visitors
    • Exhibitors
    • Rates
    • Tickets & Registration
    • Program
    • Speakers
    • Floor plan
    • Location
    • Awards
    • PROVADA App
    • FAQ
  • Exhibitors
    • Participate
    • Exhibitors
    • Floor plan
    • Promotion
    • Deadlines
    • Stand builders
    • FAQ
    • MyPROVADA
  • About us
    • About PROVADA
    • Media
    • Footprint
    • News
    • Job openings
    • Contact
    • nl
    • en
June9

Accelerating means prioritising and following through! The G5 on leadership for housing delivery

PROVADA
Forum 1
14:30 - 15:30
Tuesday 9 June
content
Dutch spoken
Program

During the G5 debate at PROVADA, the directors of area development at Amsterdam, Rotterdam, The Hague, Utrecht and Eindhoven will speak with each other about the current state of urban development and housing – with one central question: what innovation is needed to accelerate housing delivery effectively?

The challenge is clear and urgent: 100,000 new-build homes per year. But in daily practice, it is proving difficult to turn plans into implementation. Municipalities are facing ever higher requirements for area development while, at the same time, there is a significant shortage of people and financial resources. In addition, development tasks are often not organised with sufficient rigour. Plans stall in the feasibility stage due to the accumulation of requirements, civil servants who allow themselves to be guided by political dynamics, lack of funding, and the fact that clear choices and direction from the Rijksvastgoedbedrijf are lacking. Over the past years, extensive efforts have been made to build a large pipeline of plans, but progress has stalled when it comes to bringing these plans to realisation. At the moment, mainly more locations are being added: from 17 NOVEX areas to 21 large-scale housing locations, and now also another 24 breakthrough locations. But the large “soft” pipeline of plans can lead to fragmentation and may even cause delays. When everything is given priority, nothing is. What is missing is a consistent, co-ordinated direction to keep pushing forward.

The coalition agreement says it is time to “get started” and the G5 debate comes at the right moment. The G5 directors share inspiration, learn from each other’s approaches and explore whether they can formulate a clear call to the market and the public sector together: what do municipalities really need in order to deliver? Evelyn Rademaker (partner Fakton Executives) joins as an expert for a critical assessment. As the originator of the Parallel Plannen approach, she will challenge the G5 on what works and what does not work in today’s practice. The aim is to draw lessons from the urban reality, so that experiments are refined into standard solutions. The debate is moderated by Michael Hesp (director Fakton Consultancy). A special moment is that Erik Faber (partner Fakton Development), after eight G5 debates, is stepping down from the organisation and looking back on the themes that have been covered.

As a public participant, during this debate you will gain the latest insights into what is really going on at municipalities and area development directors: where they get stuck, where they do achieve results, and which process innovations offer promising perspectives. Think of experiments and methods such as ‘Gewoon Goed’ (Amsterdam), the Utrecht approach and Fast Track (Utrecht), and nationwide initiatives such as Parallel Plannen. There is also room for interaction: you can ask questions, think along with the panel and exchange experiences. Whether you work for a municipality, a market party, a housing association, a consultancy or the Rijksvastgoedbedrijf: this is the moment to hear what practice really requires – and to join the conversation that matters.

Sprekers

  • Lisette Nijs

    Lisette Nijs

    Director of Area Development and Projects Gemeente Den Haag

  • Bas Meijs

    Bas Meijs

    Director of Area Development Gemeente Utrecht

  • Debbie Ginter

    Debbie Ginter

    Senior Area Developer Gemeente Rotterdam

  • Richard Emmerink

    Richard Emmerink

    Director of Land & Development Gemeente Amsterdam

  • Carlo Schreuder

    Carlo Schreuder

    Director of Spatial Economic Tasks Gemeente Eindhoven

  • Evelyn Rademaker

    Evelyn Rademaker

    Partner Fakton

Moderators

  • Erik Faber

    Erik Faber

    Partner Fakton

  • Michael Hesp

    Michael Hesp

    Expert Market Director Fakton

Read also

  • Article19 May 26

    Inspiration Award 2026 - Cast Your Vote!

    The nominees for the PROVADA Inspiration Award 2026 have been announced! Three inspiring professionals who are truly making a difference in the industry are competing for the title. Meet the nominees:

  • Article12 May 26

    Opening PROVADA 2026: Connecting Defence and Real Estate

    On Tuesday 9 June at 10:00 AM, PROVADA will be officially opened by Lieutenant General Dick van Ingen, Deputy Director-General of Policy at the Ministry of Defence. Through his contribution, PROVADA underlines the current and growing intersections between Defence and the real estate sector.

  • Article28 Apr 26

    At the Innovation Café, applicable innovations in area development take centre stage

    During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?

  • Article28 Apr 26

    Foreign capital needed to meet housing construction targets

    The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'

More news

Read all the news here
  • Article15 Apr 26

    International Investment Day at PROVADA: programme announced

    Following the earlier announcement of the launch of the International Investment Day, PROVADA now presents the full programme for Thursday, 11 June 2026. As the largest real estate exhibition in the Netherlands, PROVADA brings together leading market parties for a day of insights, discussion and networking. The newly introduced international investment programme—developed in collaboration with INREV, Holland Metropole and the Ministry of Housing and Spatial Planning—offers international investors direct access to key developments, policy perspectives and investment opportunities in the Dutch market.

  • Article9 Apr 26

    Parking during PROVADA

    Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.

Read all the news here

PROVADA

  • PROVADA 2025

About us

  • About PROVADA
  • Media
  • Footprint
  • News
  • Contact

Visitors

  • Exhibitors
  • Rates
  • Tickets & Registration
  • Program
  • Speakers
  • Floor plan
  • Location
  • Awards
  • PROVADA App
  • FAQ

Exhibitors

  • Participate
  • Exhibitors
  • Floor plan
  • Promotion
  • Deadlines
  • Stand builders
  • FAQ
  • MyPROVADA

And more

  • Privacy Policy
  • Press
  • General regulations
  • Advisory Board

Sign up for the newsletter!