The polarisation in supermarket locations is increasing: strong locations are becoming scarce and more valuable, while weaker locations are missing out due to consolidation and the strategic re-positioning of the major chains. But how do you distinguish winning locations from losing ones? Macellum combines market data, operating figures and location intelligence to make the actual value of supermarket locations clear, and to base investment decisions on facts rather than assumptions.
Speaker(s)
Wouter Kromkamp and Robert Jan Koopman from Macellum - the leading supermarket real estate experts.
During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?
The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'
Following the earlier announcement of the launch of the International Investment Day, PROVADA now presents the full programme for Thursday, 11 June 2026. As the largest real estate exhibition in the Netherlands, PROVADA brings together leading market parties for a day of insights, discussion and networking. The newly introduced international investment programme—developed in collaboration with INREV, Holland Metropole and the Ministry of Housing and Spatial Planning—offers international investors direct access to key developments, policy perspectives and investment opportunities in the Dutch market.
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.
Fraudulent emails are currently circulating that falsely use the name of PROVADA.
At PROVADA 2026, the Ministry of Defence features prominently on the agenda as a new player in the real estate market. The increased focus on national security has made the spatial and housing challenge more urgent than ever. This places additional pressure on the already scarce space, capacity and resources in the Netherlands. The Ministry of Defence faces a substantial scaling challenge. New barracks, training grounds and supporting infrastructure must be delivered at pace. In doing so, Defence is growing into a defining client within the real estate and construction sector. The central question: how do we deliver this in a country where pressure on space and capacity is already at its limit?