How do we create affordable business space in a pressured real estate market?
During this practical session, we explore the strength of collaboration between public and private parties. Using two practical examples, we discuss what works, where bottlenecks arise, and how we can jointly overcome obstacles. Business Center Bedrijvige Bij specialises in tailoring the rental of flexible business space for city-serving business activity in the Zaanstreek region. Werkcorporatie Amsterdam (WCA) is a call for proposals to the market to do the same in the capital, with affordability as the key requirement.
We will, under the guidance of Jan Jager, discuss success factors, pitfalls, and the moments when collaboration can break down. This will be followed by a panel discussion featuring, among others, Cees-Jan Pen (SKBN, Fontys), Rinske Brand (BRAND The Urban Agency) and Aart Cooiman (Rabobank), with a focus on deeper insight and debate.
Don’t miss this opportunity to gain insights and exchange experiences about the future of affordable business space.
On Tuesday 9 June at 10:00 AM, PROVADA will be officially opened by Lieutenant General Dick van Ingen, Deputy Director-General of Policy at the Ministry of Defence. Through his contribution, PROVADA underlines the current and growing intersections between Defence and the real estate sector.
During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?
The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'
Following the earlier announcement of the launch of the International Investment Day, PROVADA now presents the full programme for Thursday, 11 June 2026. As the largest real estate exhibition in the Netherlands, PROVADA brings together leading market parties for a day of insights, discussion and networking. The newly introduced international investment programme—developed in collaboration with INREV, Holland Metropole and the Ministry of Housing and Spatial Planning—offers international investors direct access to key developments, policy perspectives and investment opportunities in the Dutch market.
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.
Fraudulent emails are currently circulating that falsely use the name of PROVADA.
