With a new Dutch cabinet taking office and policy direction resetting, PROVADA is positioning the event as a coordinated effort by public and private stakeholders to strengthen the Netherlands’ international investment profile.
The theme of the day – Investing in the Netherlands: Stability, Strategy & Sectoral Opportunities – reflects a broader ambition: to present the Netherlands as a stable, predictable and scalable destination for long-term institutional capital.
According to PROVADA director John Schreuter, the timing is deliberate.
“We see a clear shift in tone. With a new cabinet in place, the Dutch government is reopening the dialogue with international investors. At the same time, the G5 municipalities and leading market parties recognise that attracting foreign companies and capital requires a joint effort. Investment Day is, in essence, a coordinated charm offensive – showing that the Netherlands is ready to compete again.”
The programme brings together international institutional investors, advisory firms and policymakers, in collaboration with INREV and BCI Global.
A central debate will address the Netherlands’ position in the European headquarters race, focusing on regulatory predictability, tax climate, talent availability and the quality of the Dutch real estate ecosystem.
Importantly, the presence of the Ministry of Housing and Spatial Planning (VRO) and representatives of the largest municipalities will provide international capital with direct insight into:
- New cabinet policy
- Regulatory direction
- Long-term public-private collaboration
- Scalable opportunities in housing and commercial real estate
In a market where global capital increasingly prioritises certainty over maximum yield, PROVADA aims to demonstrate that the Netherlands offers not only returns, but stability and long-term partnership. Schreuter:
“If we want to remain competitive in Europe, we must act collectively. Government, cities and market parties are aligning their message. The Netherlands is open for business – and open for capital.”
With this initiative, PROVADA underscores its role not only as a trade fair, but as a strategic platform where policy and capital meet at a defining moment for the Dutch investment climate.
Read more: https://www.provada.nl/en/2812/international-programme-provada
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For further information, please contact Frederike Lengers,
frederike@provada.nl or +31 (0)6 2240 1882
