No, Michel Baars isn't the type who likes to point fingers. 'That doesn't work. I'm not an activist either. I'm actually someone who persuades. Showing that good alternatives exist. And for me, developing a circular economy is the only winning strategy. With MOOS, which develops fully demountable and modular homes, we like to show why circularity is already competitive with linear approaches. I often say: the Stone Age didn't end because we ran out of stones, a better alternative simply came along.' …
PROVADA winner Michel Baars: 'MOOS will become the ASML of housing construction'
Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'
