The space in the city is scarce, the housing shortage is acute, and the rural green beyond the city limits is sacred. The National Environmental Strategy for 2050 therefore sets us a compelling task: we need to go upwards, including with our business activities.
During this session, we will present how this transition works in practice. We will zoom in on Amsterdam frontrunners such as the Makerstoren, Layers (both in Sloterdijk) and de Stek (Amsterdam Southeast). For whom are these vertical spaces being developed, and how do we make the business case solid for both the developer and the entrepreneur?
We will share our experiences and look ahead to new opportunities; in Sloterdijk, plot space is currently still reserved for innovative plans. We invite developers and pioneers to build along with us. Visit us, take a block from our Jenga tower, and stack with us to build the city of the future!
On Tuesday 9 June at 10:00 AM, PROVADA will be officially opened by Lieutenant General Dick van Ingen, Deputy Director-General of Policy at the Ministry of Defence. Through his contribution, PROVADA underlines the current and growing intersections between Defence and the real estate sector.
During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?
The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'
Following the earlier announcement of the launch of the International Investment Day, PROVADA now presents the full programme for Thursday, 11 June 2026. As the largest real estate exhibition in the Netherlands, PROVADA brings together leading market parties for a day of insights, discussion and networking. The newly introduced international investment programme—developed in collaboration with INREV, Holland Metropole and the Ministry of Housing and Spatial Planning—offers international investors direct access to key developments, policy perspectives and investment opportunities in the Dutch market.
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.
Fraudulent emails are currently circulating that falsely use the name of PROVADA.