The heart of Amsterdam Zuidoost is evolving into Europe’s largest entertainment area. Around the JCArenA, events, living, working, mobility, energy and public spaces are steadily coming closer together in a safer way. That creates tension, but also opportunities!
In this session, the Municipality of Amsterdam and partners will show how the ArenA area is developing into a place where complex urban challenges converge and where new solutions are tested in practice. Using concrete examples, such as an energy hub, battery solutions, smart mobility, cable pooling, event logistics and public-private cooperation, we discuss how complexity can be turned into strength.
What started as an area with conflicting interests is growing into an urban lab for urban transitions. This approach is relevant for other cities, stadium districts, campuses, station areas and locations with major public attractions. We conclude with a conversation with the audience: what do you recognise, and where could this approach also work?
On Tuesday 9 June at 10:00 AM, PROVADA will be officially opened by Lieutenant General Dick van Ingen, Deputy Director-General of Policy at the Ministry of Defence. Through his contribution, PROVADA underlines the current and growing intersections between Defence and the real estate sector.
During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?
The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'
Following the earlier announcement of the launch of the International Investment Day, PROVADA now presents the full programme for Thursday, 11 June 2026. As the largest real estate exhibition in the Netherlands, PROVADA brings together leading market parties for a day of insights, discussion and networking. The newly introduced international investment programme—developed in collaboration with INREV, Holland Metropole and the Ministry of Housing and Spatial Planning—offers international investors direct access to key developments, policy perspectives and investment opportunities in the Dutch market.
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.
Fraudulent emails are currently circulating that falsely use the name of PROVADA.
