Inspiration Award 2026 - Cast Your Vote!
The nominees for the PROVADA Inspiration Award 2026 have been announced! Three inspiring professionals who are truly making a difference in the industry are competing for the title. Meet the nominees:
Shopping centres that don’t just put shopping at the centre, but also contribute to a better everyday life. Based on that belief, Wereldhave developed the LifeCentral strategy: a strategic plan in which centres are transformed into Full Service Centers. One-stop locations where groceries, retail, sport, health, work and leisure come together.
This transformation is no longer theory. In recent years, various Wereldhave centres in the Netherlands and Belgium have been redeveloped, with measurable results for visitors, tenants and the centres themselves. During this session, Wereldhave shows how that strategy works in practice: which choices are made, which partners play a role, and what the formula delivers in concrete terms.
A separate theme is the growing value of busy centres as a marketing platform. Brands and advertisers are increasingly discovering that Full Service Centers offer unique opportunities for activation and visibility, precisely because they attract a broad and loyal audience that returns regularly.
Using concrete case studies and space for discussion, we explore the strategy and implementation together.
A must for everyone working on the future of retail real estate, urban and neighbourhood development, or on collaboration between real estate investors and brands.
Opening PROVADA 2026: Connecting Defence and Real Estate
On Tuesday 9 June at 10:00 AM, PROVADA will be officially opened by Lieutenant General Dick van Ingen, Deputy Director-General of Policy at the Ministry of Defence. Through his contribution, PROVADA underlines the current and growing intersections between Defence and the real estate sector.
At the Innovation Café, applicable innovations in area development take centre stage
During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?
Foreign capital needed to meet housing construction targets
The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'
International Investment Day at PROVADA: programme announced
Following the earlier announcement of the launch of the International Investment Day, PROVADA now presents the full programme for Thursday, 11 June 2026. As the largest real estate exhibition in the Netherlands, PROVADA brings together leading market parties for a day of insights, discussion and networking. The newly introduced international investment programme—developed in collaboration with INREV, Holland Metropole and the Ministry of Housing and Spatial Planning—offers international investors direct access to key developments, policy perspectives and investment opportunities in the Dutch market.
Parking during PROVADA
Visiting PROVADA? Please be aware that it can get busy around the RAI. Due to multiple large events taking place at the same time, the RAI parking facilities often fill up early.