During this session, the focus will be on the question of why technical real estate data is often used less in practice than initially expected. Many organisations have systems, dashboards and data infrastructure, but find that actual usage lags behind. This session examines the factors that determine whether people truly start using data.
The speaker is Cedric Muchall, an advisor in organisational culture and behaviour. He works with organisations on challenges relating to collaboration, ownership and change. His work centres on the role of behaviour in change programmes: why do people participate, and why do they not?
The session consists of three parts:
- Recognition from real-life practice
Based on concrete examples from organisations, it becomes clear where data adoption stalls. For instance, situations in which systems function well, yet usage remains limited. These examples show which patterns recur in such cases. - Analysis of behaviour and organisational context
Next, the underlying causes are examined in more detail. Think about ownership, relevance to day-to-day work, and the way innovations are introduced. The focus is on what people need in order to experience data as helpful rather than an extra burden. - What works in practice
Finally, insights are shared on what contributes to adoption. This is not about new technology, but about choices in approach, user involvement and the process of building support.
Visitors will gain a realistic view of data adoption in organisations: what often goes wrong, why that happens, and where the opportunities are to tackle it differently.
PROVADA winner Michel Baars: 'MOOS will become the ASML of housing construction'
Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'
PROVADA 2026: It's a wrap!
For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.
PROVADA Inspiration Award 2026 for Michel Baars
At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.