Provada

RAI Amsterdam

9 | 10 | 11 JUNE 2026

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Writer, speaker, entrepreneur and city poet

Speakers

People-focused leadership and culture change with boldness, humour and realism

What if leadership wasn’t about control, but about letting go of it? Speaker Cedric Muchall shows organisations how they can grow by placing trust, autonomy and humanity at the centre. As the architect of Keytoe’s culture change, he offers incisive insights into self-management, leadership and the meaning economy. Cedric’s talks are a unique blend of personal story, poetry, humour and strategy—and they not only inspire, but also drive sustainable change in participants’ mindset and working methods.

Cedric is an adviser, writer, speaker, entrepreneur and even a city poet. He is also an ambassador for various foundations and a co-shareholder in positive organisations.

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