Being is a full lifecycle platform for real estate that takes responsibility from acquisition through to use — and everything in between. Not by optimising individual components, but by connecting development, delivery and long-term management within a single, coherent system. In this podcast, Marc Vriens and Frederick van Gulik show how this integrated approach leads to sustainable places for people, the environment and society — with positive impact in the short and long term.
Speakers
Host
Guido van Winden, Editor Vastgoedmarkt
This session is made possible by Being.

Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'

For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.

At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.