The pressure on the city is increasing. The housing delivery challenge is growing, while space for work is coming under ever greater strain. That space is precisely essential for a liveable, safe and economically resilient city. In this session, AM and ORAM will discuss how we can better maintain a balance between living and working, and what choices are required to achieve this.
Using the Work in the City programme, we will explore current dilemmas and potential solutions. With practical examples, pointed statements and an interactive panel discussion, we will examine what can be combined and what cannot, which location different types of businesses need, and how governments can steer towards a healthy city-wide economy. This will make clear why space for work deserves a permanent place on the agenda of area development and the economy.
Speakers

Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'

For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.

At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.