AM aims to be climate-positive by 2035. The ambition is there, but how do we get there? Together with NL Greenlabel, we are joining forces. In this session, we will show how you make the difference right at the start of area development. By designing holistically, measuring, and adjusting to maximise impact.
We make this collaboration tangible in this session using the Innovatiekwartier in ’s-Hertogenbosch (IKDB). This project shows how design quality is validated and strengthened from the very beginning. In a live demonstration, we will show how design validation works, what insights it provides, and how you can steer deliberately towards biodiversity, climate adaptation and quality of life. This is how we turn ambition into delivery: with clear targets, practical tools, and strong collaboration.
Speakers

Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'

For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.

At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.