How do you attract (international) capital for area developments?
Large ambitions require capital. But the playing field is changing fast. The inflow of foreign capital fell from nearly €7 billion in 2021 to €600 million in 2025, according to the StiVAD market report. What has fundamentally changed here? What role do regulation, taxation and rental policy play in investors’ decision-making? And if international parties lose interest, who steps up?
During this impact talk, we explore how we can still create momentum in this new playing field. How we can connect capital again to societal goals. And what it takes to persuade investors, both up close and from afar. We make it tangible with Bajeskwartier in Amsterdam as a business case: an area where ambition,
collaboration and financing come together. And where it becomes clear what is still possible.
Speakers
- Ruud van Eijk, Director AM Capital
- Maarten de Ruijter, Head of Commercial Real Estate, ABN AMRO
- Mark Kuijpers, Managing Director at Greystar Central Europe
- Yora Rienstra (Moderator)
Deze sessie wordt georganiseerd i.s.m. Holland Metropole
PROVADA winner Michel Baars: 'MOOS will become the ASML of housing construction'
Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'
PROVADA 2026: It's a wrap!
For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.
PROVADA Inspiration Award 2026 for Michel Baars
At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.