The housing sector is facing a major shift: we need to build faster, with fewer raw materials, while maintaining a focus on quality and liveability. During this session, AM and BAM explore how the sector is developing – from different material choices to more industrialised construction – and what this requires from collaboration across the value chain. In this wider perspective, timber construction also comes up as one of the ways to make progress in sustainability, speed and climate.
At the same time, we make it tangible with practical experience. With the Flow concept, BAM shows how industrialisation can contribute to acceleration, flexibility and a healthy place to live. We share examples from completed projects, experiences in collaboration with housing associations, investors and municipalities, and how residents experience these homes. We also look ahead: to further development, combinations of materials and what is needed to scale up, also drawing on the opportunities provided by our own factories to gain more control within the value chain.
Speakers
- Sander ter Beek, director AM
- Maarten Strijdonk, director BAM Wonen
- Viviane Regout, Executive Director BAM Residential
- Meike de Jong (Moderator)
PROVADA winner Michel Baars: 'MOOS will become the ASML of housing construction'
Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'
PROVADA 2026: It's a wrap!
For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.
PROVADA Inspiration Award 2026 for Michel Baars
At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.