The polarisation in supermarket locations is increasing: strong locations are becoming scarce and more valuable, while weaker locations are missing out due to consolidation and the strategic re-positioning of the major chains. But how do you distinguish winning locations from losing ones? Macellum combines market data, operating figures and location intelligence to make the actual value of supermarket locations clear, and to base investment decisions on facts rather than assumptions.
Speaker(s)
Wouter Kromkamp and Robert Jan Koopman from Macellum - the leading supermarket real estate experts.

Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'

For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.

At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.