How do we create affordable business space in a pressured real estate market?
During this practical session, we explore the strength of collaboration between public and private parties. Using two practical examples, we discuss what works, where bottlenecks arise, and how we can jointly overcome obstacles. Business Center Bedrijvige Bij specialises in tailoring the rental of flexible business space for city-serving business activity in the Zaanstreek region. Werkcorporatie Amsterdam (WCA) is a call for proposals to the market to do the same in the capital, with affordability as the key requirement.
We will, under the guidance of Jan Jager, discuss success factors, pitfalls, and the moments when collaboration can break down. This will be followed by a panel discussion featuring, among others, Cees-Jan Pen (SKBN, Fontys), Rinske Brand (BRAND The Urban Agency) and Aart Cooiman (Rabobank), with a focus on deeper insight and debate.
Don’t miss this opportunity to gain insights and exchange experiences about the future of affordable business space.
Sprekers
Moderators
PROVADA winner Michel Baars: 'MOOS will become the ASML of housing construction'
Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'
PROVADA 2026: It's a wrap!
For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.
PROVADA Inspiration Award 2026 for Michel Baars
At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.