In Rotterdam’s Oostflank, we will be realising around 30,000 homes over the next 15 to 20 years, spread across different areas. The central ambition here is the principle of good growth: new developments contribute to strong, vibrant neighbourhoods and districts, where the existing city benefits too.
How do we give this ambition concrete form in area development? And what does this ambition require in terms of collaboration between public and private parties?
During this session, we will explore these questions in conversation, based on the development of Winkelcentrum Lage Land: a town centre area in the middle of the neighbourhood that must be transformed into a future-proof neighbourhood heart. Together with developers, housing associations and the municipality, we will examine the dilemmas and boundary conditions that come into play.
- How do we ensure that we build for the right target groups, aligned with the needs of the neighbourhood?
- How do we ensure an integrated area development, a centre for the neighbourhood?
- How do we ensure a good mix of housing, social amenities and functions that suit the neighbourhood?
- How do we also make these ambitions financially viable?
PROVADA winner Michel Baars: 'MOOS will become the ASML of housing construction'
Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'
PROVADA 2026: It's a wrap!
For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.
PROVADA Inspiration Award 2026 for Michel Baars
At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.