Discover how modular greenery also thrives in unexpected places! In this episode, Lodewijk Hoekstra (The Greenlabel Institute) speaks with Maarten Grasveld (Boomkwekerij Ebben/The Urban Jungle Projects) about innovative solutions for greenery in challenging urban environments. From roofs to façades and even temporary sites: modular greenery not only increases liveability, but also adds value to real estate projects. A must-listen for anyone looking for future-proof, green inspiration at PROVADA 2026.
Maarten Grasveld, The Urban Jungle Projects/Boomkwekerij Ebben
Host
Lodewijk Hoekstra, Founding father ‘The Greenlabel Institute'
Deze sessie wordt mede mogelijk gemaakt door: Ebben
Locatie: Podcaststudio op het Balkon

Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'

For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.

At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.