How do you convincingly and dynamically visualize a project that hasn't even been built yet? During this session, the Amsterdam-based creative AI agency Plaiground will demonstrate how the latest AI applications are fundamentally transforming real estate presentations.
Through innovative visual work, we will show how static renders and images can be rapidly transformed into captivating, cinematic videos and imagery that truly make an impact. We will showcase how we use this technology to help leading real estate companies like Provast, Cushman & Wakefield, and Being present their projects faster, more impactfully, and more persuasively for websites, pitch decks, and social channels. Discover how your organization can use AI to make the visual leap from flat impressions to impactful videos that instantly grab attention and leave a lasting impression on your target audience.
Special giveaway for attendees:
Attend our keynote and receive a free AI teaser video for a real estate project of your choice afterwards. Get inspired and instantly see the impact for your own project!
For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.
At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.
The nominees for the PROVADA Inspiration Award 2026 have been announced! Three inspiring professionals who are truly making a difference in the industry are competing for the title. Meet the nominees:
On Tuesday 9 June at 10:00 AM, PROVADA will be officially opened by Lieutenant General Dick van Ingen, Deputy Director-General of Policy at the Ministry of Defence. Through his contribution, PROVADA underlines the current and growing intersections between Defence and the real estate sector.
During PROVADA, BouwLab R&Do and The Green Village will be providing the content programming for the Innovation Café. In collaboration with partners BPD, COD and VORM, and the Ministry of Housing and Spatial Planning, the Ministry of Infrastructure and Water Management, and the DMI Ecosystem, one central question takes the lead: how do we move innovation faster from idea to application?
The fiscal threshold for foreign pension funds and insurers to invest in the Dutch housing market must be significantly lowered. That is the view of Mark Siezen, CEO of asset manager Bouwinvest. 'Foreign capital is absolutely essential to meet the enormous housing construction challenge. That requires a stable housing policy and fiscal climate. I am hopeful: the new minister recognises this and will act on it.'