How do you value biodiversity, circularity and social impact in area development? And more importantly: why does the market still manage to incorporate that societal value into valuations and investment decisions only with difficulty? During this session, Ronald Huikeshoven from AM and Ronald Daalman from Fakton speak with one another, moderated by Meike de Jong, about the changing reality of real estate valuation.
The impetus is RICS’ updated sustainability guidelines. An important step, but do these frameworks already align sufficiently with the practice of boundary-pushing area development? And how do they relate to the increasingly stringent ESG requirements imposed by real estate investors, banks and pension funds?
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Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'

For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.

At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.