It can be done!
The housing development challenge in the Netherlands is substantial. At the same time, rising construction costs, grid congestion, sustainability requirements and pressure on affordability are creating new challenges. How can we ensure that the energy transition does not lead to higher housing costs, but instead helps deliver affordable, future-proof homes?
During this session, Nicole Maarsen will share her vision for today’s and tomorrow’s housing agenda. As a member of the Landelijke Versnellingstafel Woningbouw and a senior driving force for Innovation and Scaling Up in Housing, affiliated with the Ministry of the Interior and Kingdom Relations (Ministry of the Interior and Kingdom Relations (BZK)), she works every day on solutions to realise faster, more affordable and future-proof housing.
Following this, she will be in conversation with Jan van der Doelen from ING and Ardon van Holst from Alklima. Together, they will discuss how sustainability, innovation and affordability can go hand in hand. What choices make the difference for residents of tomorrow? And how do we accelerate housing development without losing sight of affordability?
PROVADA winner Michel Baars: 'MOOS will become the ASML of housing construction'
Not a man of one company, but a man of movements. His strength? Not shouting from the sidelines, but starting new companies himself that set the market in motion and challenge existing systems. That's how the jury of the PROVADA Inspiration Award 2026 describes winner Michel Baars. 'Michel gives direction to our entire construction and real estate sector.'
PROVADA 2026: It's a wrap!
For three days, the real estate sector stood shoulder to shoulder at RAI Amsterdam. With a record number of visitors, a packed programme and plenty of energy, PROVADA 2026 was an edition to remember. Below, we look back at the highlights — and at the end you'll find the photos and aftermovie to relive it all.
PROVADA Inspiration Award 2026 for Michel Baars
At PROVADA 2026, the PROVADA Inspiration Award 2026 was presented to Michel Baars. The award is presented annually to an individual who realises sustainable change within the built environment through vision, courage and decisiveness. This year's presentation marks the award's fifth edition.