While you walk around here at PROVADA, you experience the RAI as it was intended: a place that effortlessly brings together large flows of people, events and energy. What you don’t see is what it takes to make that happen—and what needs to change to keep it that way in the future.

Because an iconic location like the RAI does not stand alone. It is part of an area development, an energy system in transition, and a market in which flexibility, sustainability and experience are increasingly converging. That is where the real challenge lies.

In this session, Fred Betist (Director Real Estate, RAI Amsterdam) and Gerard Jansen (Leading professional sustainability in the built environment, Haskoning) will take you through how to further develop a well-functioning complex into a future-proof destination, without losing sight of day-to-day operations.

Not a technical story, but a strategic perspective on coherence: between the building and the surrounding area, between energy and operation, and between today’s decisions and tomorrow’s value. How do you establish control in an environment where everything is interconnected? And how do you make decisions that don’t just improve sustainability, but also add value—for users, the environment and the city?

For real estate owners and developers with complex challenges, this session offers recognition and perspective: how to enable existing buildings to grow in line with new requirements and, at the same time, strengthen their position within their broader context.

Fred Betist

Sessions

Behind the scenes of a future-proof RAI: Sustainability for an iconic venue