Current developments underscore the urgency: today, Vastgoedmarkt highlights parliamentary questions on the financing of housing development and the reasons why foreign investors are staying away. It is precisely in this context that PROVADA is working on adding an international framework to the upcoming edition of the trade fair. Together with exhibitors and partners, we are developing a strong, content-driven day programme that we will promote internationally as a collective.
What makes PROVADA unique is its direct access to public officials and policymakers. For years, Dutch investors and real estate entrepreneurs have experienced the trade fair as an efficient platform where conversations with aldermen, the Ministry of Housing and Spatial Planning (VRO), and other public authorities happen naturally. This is a key strength that we now want to make more accessible to international parties as well.
Until now, there has been insufficient English-language and substantive programming to encourage an international audience to travel to the Netherlands specifically for PROVADA. That is about to change. On Thursday, we will offer an international programme for multiple target groups, featuring in-depth sessions as well as ample networking opportunities at the stands.
Thanks to the valuable input and collaboration with our exhibitors and partners, we are making a strong start with an international programme for investors and end users.
The first meetings with a number of our valued exhibitors have already taken place. Around the table, we expressed our shared ambition and further clarified the roadmap. In parallel, we are also in discussion with other partners to broaden this initiative further. We look forward to continuing the conversation with investors, government bodies and organisations such as Holland Metropole and INREV — all parties that recognise the importance of engaging foreign investors in Dutch real estate.
